Last week, Harper Teen unveiled the book trailer for my upcoming release, DON'T TURN AROUND. Pretty cool, because they managed to snag a spot on the Entertainment Weekly website, so for a (very) brief few minutes there I almost felt famous.
And I have to say, all bias aside, I think it's a killer trailer.
But that being said, does a book trailer drive sales the same way that a film trailer does? A lot of authors spend considerable time and money having trailers produced. I did myself, a few years back, when my second adult thriller BONEYARD was released. I was pretty pleased with the result, and that remains my bestselling novel. But I have to confess, I think that has more to do with the amazing cover it had, as opposed to the trailer.
There are some trailers that, frankly, I've loved. My friend Daniel Handler has a fantastic one for his latest YA release WHY WE BROKE UP. It's laugh out loud funny; my daughter in particular loves to watch it over and over. But did it manage to drive sales? That's the frustrating thing about marketing: no one can say for sure.
So I'm curious: has a book trailer ever compelled you to purchase a book that you might not have picked up otherwise? And what are the best (and hey, why not: worst) book trailers you've ever seen?
