A note from Jennifer Archer
I was
so excited when Emily Greaser, the motion designer of the book trailer for my YA novel Through Her Eyes, agreed to guest post about her process.Although I have previously written several novels for adults, this was my first book trailer. I found the process of collaborating with Emily on the project to be
fun and exciting, as well as a wonderful new creative challenge. It was so
surreal seeing certain elements in the story come alive through graphics,
motion and sound. Emily did an amazing job of capturing my vision and
the tone of the novel. Working with her on the project was a wonderful
experience, and I look forward to collaborating with her on the design of more
trailers for my future books. Since Emily can explain better than I the
creative progression she went through in order to arrive at the beautiful and
eerie finished product, I asked her if she would share her process with us, and
she graciously agreed! So without further ado . . . here’s Emily!
_____________________________________
I began the process by asking
Jennifer to send me a rough script of the content she wanted to communicate to the audience.
From there, I jumped straight into the “visual concept
phase” of the design process. A large part
of this phase involves researching and sorting through stock photos and footage,
as well as my own media libraries... and then mentally absorbing the material
in order to establish a visual direction.From there, I brainstormed and
storyboarded my ideas in order to pitch them to Jennifer. We exchanged thoughts
and ideas about the storyboards, and discussed budget in order to know how much
stock materials the project could afford. We eventually chose a direction based
on some of the thematic elements, including text
on a page, photography, crystal pendants, and the contrast between color and
black & white. We also decided that the technical approach would be based
on still photos combined with typography.
Next came one of my favorite and
challenging parts of the design process... the sound
design. Fortunately for this project, I was able to find the perfect audio track. This is one of my favorite parts of the
process because the audio is so key in inspiring and driving a project.
However, often times it's not so easy to find (or afford) the ideal audio
solution, and in those cases, I choose to hire a sound
designer to join the collaboration and to create the perfect audio track.
During the animating and editing
phase, Jennifer and I were able to consistently communicate back and forth in
order to reach a successful solution. I would create a draft, we would talk
about revisions, and then I would reply with a next draft. This is another part
of the process that I really enjoy, because it is true collaboration... two
professionals feeding off of each other's creative energy. Also, in my
experience, working with authors usually results in smooth teamwork due to the
fact that our creative processes are very similar.
The experience of working with
Jennifer was extremely positive and professional, and I look forward to more
collaboration within the realm of book trailers. We are both very proud of the
finished trailer for Through Her Eyes and think it captures beautifully
the tone and subject matter of the book. I hope you enjoy it!
-Emily Greaser
WATCH THE TRAILER
After earning a
BFA in graphic design at Montana State University,
Emily Greaser completed her education at Vancouver Film School in British Columbia, Canada.
Since then, she has spent time traveling and gaining experience through a
variety of freelance projects, spanning from Seattle, Washington
all the way to Sydney, Australia.
Significant projects include: Book trailers for award-winning author
Jennifer Archer and NY Times Bestselling author Linda Castillo, a
series of logo animations for K2 Skis, and a
series of visual effects composite shots for a feature film produced in Australia.
Emily currently resides in New York City, and can be
contacted through her website www.emly.net
3 comments:
Very Cool Trailer Jennifer.
Emily did a great job - leads me right into the story.
Paula
I just love "how it's made" posts! Thanks Jenny and Emily! You gals made a wonderful trailer together. I agree, that soundtrack couldn't have been more perfect.
Thanks, Paula and Anita! It was fun to collaborate.
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